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Response Marketing

DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.

Promotional vs. “Official” Envelopes: Which work better?
April 4, 2024

Patrick Donoghue Creative That Sells, Direct Mail, Marketing Analytics, Response Marketing, Trends and POV

Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results?

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Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.

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5 Ways to Use Photography to Drive Response Rates
January 18, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

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Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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Email Security is Changing in 2024
December 14, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Response Marketing

Get a head start on upcoming changes in email security rules.

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