June 29, 2016 in Healthy Insights

The Role of Big Data in Direct Response Campaigns

Once upon a time, there were only agents and brokers. There was no direct response. There was no Big Data. Sounds like the beginning of a fairy tale but this... Read More
May 5, 2016 in Healthy Insights

Why You Must Educate Your Consumer — Exhibit A: Health Insurance.

It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer, it’s important that…

Read More
November 20, 2015 in Healthy Insights

Merger Mania

It is Match.com on a Saturday night. Aetna just proposed to Humana and they accepted. Anthem is courting Cigna who is playing coy. There is a lot of “wooing” and…

Read More
Ready for more Action from your marketing? Get Started