DMW forges exclusive alliance with Blend360 for unprecedented Medicare data insightsCompany News
DMW, the preeminent Medicare marketing agency, and Blend360, a leading global data science organization, today announced a strategic alliance specifically created to revolutionize the effectiveness of advertising campaigns for regional Medicare health plans.
“Innovation has been key to earning our agency’s reputation as the best-in-class Medicare marketing agency,” said Mark Mandia, President & CEO of DMW. “The marketplace, media, and technology continue to evolve. But our clients aren’t looking for what’s simply new; they’re looking for the most intelligent way to market Medicare. We are here to answer that call.”
The collective know-how and in-market expertise of this alliance now gives local and regional Medicare plans an unparalleled advantage in competing with national plans in both acquiring new members and retaining them. Combining DMW’s award-winning strategy and creative with Blend360’s proprietary data science-driven discipline provides regional plans with the ability to deploy more informed hyper-local multichannel response marketing to outperform previous campaigns.
The alliance expands and enhances DMW’s disciplines of targeting, in-market activation, and ongoing optimization and measurement. Importantly, this approach is scalable and applicable to all regional plans – established brands, challengers, and new to market.
“Marketing success today demands clear visibility into consumer behavior across all on- and off-line media: leading to actionable insights to activate behavior and drive superior performance,” said Bret Baker, VP, Client Partner and Blend Healthcare and Life Science vertical leader. “While AI and machine learning are current buzzwords, our team’s hands-on experience using them to make measurable differences will be key for Medicare marketers. I am not aware of any other solution that so tightly marries leading-edge data science and world-wide resources with marketing strategy and tactics.”
“What makes this partnership a true game changer for MA plans is how it transforms data and consumer audience insights into relevant and potent messaging that will resonate with the Medicare audience and drive behavior,” says Renee Mezzanotte, EVP, Client Engagement at DMW.
“Regional Medicare plans are looking for real solutions to help them pinpoint growth opportunities and improve margins,” Mezzanotte continued. “We’re looking at bringing breakthrough ideas to market on a faster track to help clients make their numbers, increase member lifetime value, and foster long-term growth. And do it in a fully transparent manner with no black boxes or loss of control. We are ready to get started immediately!”
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DMW is the preeminent Medicare direct marketing agency with 40 years’ experience in omnichannel marketing for local and regional Medicare plans nationwide. Clients rely on the agency for successful response marketing strategies and breakthrough creative driven by data insight. The DMW team is proudly committed to a shared mission with its clients to help serve the health insurance needs for Americans age 65 and over. For more information, visit www.dmwdirect.com.
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world. For more information, visit www.blend360.com.