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DMW’s marketing professionals cover everything you need before you hit “Send” on your next campaign.

Six digital marketing predictions for 2022
January 28, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing, Trends and POV

2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will ne

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Predictive Modeling Gets Healthy Results For Health Insurance Plans
September 17, 2021

Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?

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Direct Marketing 101: Learning The Lingo
June 11, 2021

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, DM Lite

What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.

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How To Serve Up Higher Customer Retention Numbers
May 27, 2021

Kathryn Craig Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV

What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...

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Ways Health Plans Can Use “First-Party” Data When Cookie Tracking Crumbles
May 11, 2021

Justin Stauffer Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...

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