As an agency unabashedly driven by the proven principles of direct marketing, our approach to media revolves 100% around a direct response methodology. Leads and sales are our ultimate goal, not awareness.
First to strategize and target the right consumer households and individuals. Then executing, in a single medium, or omni-channel campaign. Executing. Monitoring. Continually optimizing. All to hit your goals: both in volume of response, and your desired cost. Across all media services and channels:
From initial strategy, through planning and buying all media— every single media dollar you entrust to us is continually monitored and optimized to deliver the highest volume of response, for the lowest cost. Entrust your media budget to DMW, and you can expect to see …
“Bottom-line” results from each media dollar invested. We treat your funds as if they were our own.
Media agnostic solutions driven by your needs alone. Broadcast TV or Facebook ad, OTT/CTV or YouTube video placement; display, search, direct mail, newspaper ad; direct mail list or email list — whatever meets your objectives: Getting you the best results is our only priority.
There is no one-sized-fits-all “silver bullet” approach to media. Your objectives, target audience, geography and competitive challenges are unique. While you will beneDevelop fit from the lessons we’ve learned over the decades, and last quarter, your media solution will be yours’ alone.
Every media campaign – in every medium - is hands-on and refined as close to real-time as possible. When you engage DMW to manage your media – your investment is continually optimized using best-in-class analytics tools such as: Tableau and Google Analytics for digital media, SnailWorks™ for tracking mail, and CoreMedia™ for TV. This data is provided to you in the form of customized reporting and shared at regular intervals.
Blog: Why they're the 1-2 punch for success.
PPC automation and more
Boomers are streaming TV more than ever.
Direct mail is showing the most dramatic growth year over year.
Watch our webinar on how all your traditional media tactics and digital tactics work together.