Media Services

Targeting your prospect. And your ROI.

As an agency unabashedly driven by the proven principles of direct marketing, our approach to media revolves 100% around a direct response methodology. Generating leads and sales is our ultimate goal.

First, we strategize and target the right consumer households and individuals. Then, we execute in a single medium or omnichannel campaign and continually monitor and optimize performance in order to hit your Medicare marketing goals, both in volume of response and at your desired cost, across all media services and channels:

  • Media Strategy & Planning
  • Digital Marketing
  • Direct Mail
  • DRTV
  • Email Marketing
  • Print
  • Out-of-Home
  • Alternative Media
  • Campaign Management & Analysis
Let’s Talk

Let’s be direct: Our approach to media is different.

From initial strategy through media planning and buying, every dollar we spend to promote your health plan is used to continually monitor and optimize media placement, so your campaign delivers the highest volume of response for the lowest cost.

Entrust your media budget to DMW, and you’ll see:

“Bottom-line” results from each media dollar invested.

We treat your funds as if they were our own, reviewing your campaign performance in real -time and adjusting variables to ensure your campaign is achieving the best possible results. Specifically, we focus our optimization efforts on cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (RoAS) metrics.

Media-agnostic solutions driven by your needs alone.

Broadcast TV or Facebook ad; OTT/CTV or YouTube video placement; display, search, direct mail, or newspaper ad; direct mail list or email list — we recommend solutions that meet your objectives. Getting you the best results is our only priority.

There is no one-sized-fits-all “silver bullet” approach to media.

Your objectives, target audience, geography, and competitive challenges are unique. While you’ll benefit from our 40+ years of experience in the Medicare industry, your media solutions will be yours alone.

Every media campaign — in every medium — is optimized in real time.

When you engage DMW to manage your media, your campaign is refined and improved using real-time data and best-in-class analytics tools, such as: Tableau and Google Analytics for digital media, SnailWorks™ for tracking mail, and CoreMedia™ for TV. This ensures your marketing dollars are working as hard as possible to generate leads and sales for the duration of your campaign.

Ready to see more results from your media investment?