Industry: Health Insurance

Peak Advantage Medicare: launching with the power of local providers

Peak Health is a health insurer headquartered in Morgantown, West Virginia. As a truly local plan, they are dedicated to offering a new approach to health care designed for its communities and delivered by local providers.

…

The Result

While being an extension of the parent Peak Health brand, the Medicare product needed to stand on its own to be quick adopted by prospects in the region.

“Come Home To Better Medicare” was developed as an ominchannel marketing campaign to lead the charge during Medicare’s Annual Enrollment Period (AEP).

…