Better banking meets even better results

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Industry: Financial Services

TruMark Financial: Helping a local credit union take on big banks

TruMark Financial credit union has deep roots in the Philadelphia area, but is constantly competing against big banks with deeper pockets. In 2008, when the economy crashed, those banks took a big hit and an even bigger dive in popularity — people were wary about trusting big banks with their money. TruMark saw DMW as the perfect partner to grow their market share.

Our Action Brand™ approach helped TruMark combat low brand awareness near its branches, educate consumers why TruMark banking is better banking, and how easy it is to join. But, that was just the beginning of our investment together …

Strategic Consulting

Strategic Consulting

Digital Marketing

Digital Marketing

Action Brand

Action Brand

Direct Mail

Direct Mail

DRTV

DRTV

The Results

Initially, DMW created the Your Trust Matters campaign with three high-impact TV spots, billboard, digital, and radio ads. The campaign struck a nerve with consumers and the phones lit up, resulting in a record-setting number of new accounts — 5,000 in just 90 days. Plus, brand awareness increased by 188%!

TruMark tapped DMW again to support expansion into the Philly suburbs. Our award-winning Better campaign — with TV, outdoor, and print — positioned TruMark as a better alternative to banks, effectively supported product promotions, and helped drive in measurable sales.

And when TruMark wanted to attract new customers for their credit card and checking accounts, DMW’s Zombie concept breathed new life into their brand. We called out consumers for blindly choosing “zombie banking” with hidden fees, restrictions, and red tape. Billboards and bus wrappers scared up even more awareness and got southeastern PA talking!

Want results you can bank on? Talk to DMW and see how Action Branding™ can boost your market awareness, leads, and conversions.