Industry: Health Insurance
Network Health is a proud “home-grown” health plan located just outside Green Bay, where the legendary Packers play. Competition is welcome around these parts. But when this 13-county plan decided to take on some much larger competitors with bigger reach and deeper pockets, they needed a new game plan. DMW joined the team.
Network needed dollar-wise strategic marketing to spur growth, so DMW took a deep dive into their organization and uncovered unique services and characteristics — their strong retention rate, concierge care services, and their CEO, a registered nurse. With strong DRTV, direct mail, and digital tactics including a new website, DMW helped this plan become a market leader. And the results were astounding.
Network Health grew from 2,000 members to over 56,000 members while working with DMW. That’s 28x their growth in membership. Additionally, Network Health generated 63% more leads through digital channels.
Want to expand your brand? Let’s talk about how DMW’s Action Brand™ can help you grow your business through a multichannel approach.
growth in membership
more leads YoY digitally