Industry: Health Care
Intermountain Healthcare (IMH) bought myGeneration Senior Clinics, a Nevada health care provider serving Medicare Advantage patients, looking to change the paradigm in this highly competitive marketplace. Over 16% of the state population is age 65+ — a target audience of nearly 500,000 and growing!
A DMW examination revealed the clinic was relying on one-off marketing campaigns with consistent branding, but lacking direct response tactics. Our ‘cure’ was a year-round direct response strategy to redefine the brand, plus expand and enhance their marketing plan.
DMW’s reimagined multichannel campaigns increased brand awareness and response — ringing up 155% more call volume during Medicare’s AEP versus previous years. Then, we helped boost qualified leads by up to 20% for their annual Medicare Helpline Event.
The campaign continues to transform IMH’s health care provider chain into an Action Brand™ powerhouse. All of which helps this innovative clinic realize healthy sales goals.
See all the vitals on how our Action Branding™ is helping to generate leads and grow market share.
lift in call volume YoY
boost in event leads