The year was 1993. Independence Blue Cross, the leading health plan in the Philadelphia area, needed an agency that could help them grow and retain their Medicare members in an increasingly competitive landscape. While a known health plan with deep local ties, Independence found itself under increasing pressure from national plans looking to expand into southeastern Pennsylvania.
As a local Philly-area agency experienced in working with Blue plans nationwide, DMW was the perfect fit. Our engagement grew to become all-encompassing, with DMW providing its full range of expertise, including:
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Year after year of successful campaigns, millions of mail pieces produced, scores of industry awards and thousands of members added and/or retained — this was a winning partnership 26 years in the making. DMW is proud to have helped Independence Blue Cross grow and thrive as the #1 Medicare provider in the Philadelphia area.
years serving Independence Blue Cross
commitment to year-over-year success
inspiring story of agency/client partnership
The DMW-Independence Blue Cross partnership has been a success story 26 years in the making.