26 years. 1 very successful partnership.

The Challenge

The year was 1993. Independence Blue Cross, the leading health plan in the Philadelphia area, needed an agency that could help them grow and retain their Medicare members in an increasingly competitive landscape. While a known health plan with deep local ties, Independence found itself under increasing pressure from national plans looking to expand into southeastern Pennsylvania.

The Solution

As a local Philly-area agency experienced in working with Blue plans nationwide, DMW was the perfect fit. Our engagement grew to become all-encompassing, with DMW providing its full range of expertise, including: 


  • Strategic direction
  • Data & analysis
  • Creative
  • Direct mail
  • Web & social media
  • TV
  • AEP acquisition
  • New-to-Medicare programs
  • Member retention programs
  • Employer Retiree programs
  • Fulfillment
  • Event support
  • Broker support
  • Under-65 TV
  • Sales presentations
  • Retail support
  • Member education
  • Post ANOC retention efforts

IBC Solution

Click to view TV spots

Strategic Consulting

Strategic Consulting

Creative Services

Creative Services

Digital Marketing

Digital Marketing

Action Brand

Action Brand

Direct Mail

Direct Mail

DRTV

DRTV

IBC Results

The Results

Year after year of successful campaigns, millions of mail pieces produced, scores of industry awards and thousands of members added and/or retained — this was a winning partnership 26 years in the making. DMW is proud to have helped Independence Blue Cross grow and thrive as the #1 Medicare provider in the Philadelphia area.

The DMW-Independence Blue Cross partnership has been a success story 26 years in the making.