Like a hybrid of science fiction and fantasy, modeling uses advanced mathematical equations, along with other data, to predict the future. The wielders of the crystal ball are our highly detailed, laser-sharp analytics team. Through precise modeling techniques, they can gain the foresight to react to our clients’ needs before it’s too late. So they can answer questions like: Should you spend more? Spend less? Maybe target a smaller group? Will someone pick a product? Which one? Is it time to start over?
The techniques we use are cross-channel — DM, TV, online, etc. — and include: linear regression, logistic regression, multinomial logistic, and CHAID.