Integrated Response Campaigns
More than just seeing the big picture … let’s make the picture reflect more of what your business needs.
Tom Peters (the “In Search of Excellence” author) relays a maxim from his days at McKinsey & Co.: “Good ideas and grand visions aren’t the hard part…making them real is where it gets tough.”
There’s no question that a holistic picture of your business is critical. But ultimately, our clients picture success in very tangible, concrete terms. And regardless of their brand’s graphic standards, they all see it in a particular shade of green.
Bringing that goal home takes more than an innovative digital campaign. More than results from TV or mail. And more than multi-media advertising. It requires a unique type of integration that works on multiple levels … proven direct response marketing expertise blended with brand values … marketing strategies married to measurable sales tactics … consumer front-line selling locked in sync with backroom fulfillment … online efforts working hand-in-hand with offline media to motivate and persuade … and more. Blended with the ability to fine-tune an ideal media mix with no preconceived bias, and no limits imposed by your agency’s capabilities. Calls, clicks, coupons…all compiled and tracked to report total R.O.I.
If that sounds like an approach your business can profit from, it sounds like you should request a no obligation consultation with our team.