It’s scary how a smart idea can catch on (especially with the right agency partner).
Delta Dental is the largest dental benefits provider in the United States, covering 60 million people through nearly 100,000 employer-sponsored group plans. As impressive as that may sound, the majority of Americans are missing insurance on their teeth. Expanding that coverage requires not only selling consumers, but gaining the cooperation of a network of 39 Delta Dental affiliate companies throughout the country. Here’s how the Delta Dental DMW team tackled the challenge.