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It’s a wonderful life…too bad it’s not your life: It’s your big bank CEO’s life. This hard-hitting campaign hit a raw consumer nerve—with a hammer. The carefully crafted creative message hit home, and brought home the results. Brand recognition shot up 200% and thousands of disenchanted consumers opened new TruMark accounts—in the initial 90-day media flight. The moral of the story: do the right thing for customers for years, and read the market right, then execute an Action Brand with the right creative — and it all comes back to you!
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