Winning Projects Showcases Range of Appealing Work Across Multiple Channels
September 25, 2018; CHESTERBROOK, PA – DMW received 12 Hermes Creative Awards in 2018. The awards showcase the agency’s ability to drive response across a range of direct marketing channels as well as industries.
The winning projects spanned a range industries, representing clients in banking, insurance (health, auto, homeowners, home warranty, and classic cars), and B-to-B creative services. The winning entries also covered a wide range of media, including TV spots, websites, digital display ads, email, print, direct mail and corporate identity.
PLATINUM
Two different TV spots for TruMark Financial Credit Union each won Platinum. The “Better Banking/Dad” and “Better Banking/Mom” ads both ask “Who doesn’t like a little competition?” and then show moms and dads competing against each other, their kids, and neighbors. The subject of each spot is clearly over the top, intended to show that TruMark is the obvious choice.
Another Platinum winner was Meemic “Fun With Words,” a self-mailer for this educator-only insurance firm that delivered a teacher-specific version of magnetic poetry, which earned a top spot in the print media direct mail category.
GOLD
The website for Johns Hopkins Advantage MD won Gold. Designed to educate and inform while generating leads, the site features “The Medicare Story,” a 90-second interactive video overview. Compared to the previous year, 46% more site visitors, 72% more conversions, and engaged visitors spending 51% more time on site contributed to an overall 25% increase in sales over 2016.
In an unusual twist, DMW won Gold for the agency’s recently rebranded website as well as Honorable Mention for a new DMW logo and brand identity. Organized around our mission to “Inspiring Direct Results,” the site reflects the agency’s core values to be inquisitive, accountable, connected and authentic.
Also winning Gold from DMW were the agency’s holiday email and companion online game “Holiday Invaders.” Based on the classic Space Invaders video game, this version allowed visitors to blast their way to a holiday greeting.
HONORABLE MENTION
Additional Honorable Mention awards were received for a variety of client campaigns:
- Tufts Health Plan “Rules” Medicare’s Annual Election Period direct mail
- A series of digital display ads for American Collectors Insurance (ACI)
- Heacock Classic Auto Insurance “Classic Red”
- American Residential Warranty (ARW) “Protect Your Home”
“To win a dozen Hermes Creative Awards is quite an honor, particularly across such a wide variety of clients and campaigns,” said Bill Spink, EVP and Chief Creative Officer of DMW. “The level of competition gets higher each year, which makes the recognition this year that much more meaningful. Our clients rely on us to work hard and deliver hard-nosed ROI results, but we also pride ourselves on standing up against our peers when it comes to pure creative design and execution.”
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About the Hermes Awards
The Hermes Creative Awards is an international competition that recognizes the concept, writing, and design of traditional materials, marketing and communication programs, and emerging technologies. With two hundred categories, the competition has grown to one of the largest of its kind in the world. The winners range in size from individual communicators to media conglomerates and Fortune 500 companies. Learn more at hermesawards.com.
About DMW
DMW is an award-winning, full-service direct response agency with over 30 years’ experience in digital, print, direct mail, DRTV and radio across categories as diverse as health care, software, outpatient medical services, financial products and credit unions, auto and life insurance. Our clients rely on us to produce successful, multi-channel marketing campaigns that feature data insight, media placement and analysis, digital/mobile expertise, and breakthrough creative. We’re driven by core values that motivate us to do great work and Inspire Direct Results. To learn more, please visit www.dmwdirect.com.