Promotional vs. “Official” Envelopes: Which work better?
April 4, 2024
Creative That Sells, Direct Mail, Marketing Analytics, Response Marketing, Trends and POV
Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results?
Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024
Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.
Direct Mail: The Story of a Marketing Superhero
March 14, 2024
Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV
Think twice before you call "snail mail" old-fashioned.
Will AI-Generated Images Replace Stock Photography in Marketing?
February 29, 2024
Creative That Sells, Trends and POV
Artificial Intelligence is a powerful tool, but it still has a long way to go.