Our People
Renee Mezzanotte
Senior Vice President, Account Services
Renee Mezzanotte brings more than two decades of direct marketing experience to DMW. A key strategist with years of experience in account planning and management as well as media and database marketing, she has spearheaded the development of numerous successful customer acquisition and retention programs across a variety of industries and markets. Renee is currently responsible for strategy development and overall account management for DMW's financial services, insurance, and technology clients, including AIG Canada, Goal Financial, AAA Mid-Atlantic, and Sterling Commerce.
Prior to joining DMW, Renee worked with such noteworthy brands as Nextel, MCI, Fleet, Advanta, ADT Security Services, NutriSystem, PECO, Time-Warner, and many others. In addition to her account management experience, Renee has directed both media and marketing information functions. In that role, she was instrumental in the development of sophisticated media and database capabilities that focused on leading-edge applications of customization and personalization strategies as a means of reaching highly desirable target audiences.
Working closely with such clients as British Telecommunications, Nextel, and NutriSystem, she has channeled her in-depth knowledge of database marketing and her expertise in segmentation analysis into unique approaches that consistently enhanced clients' return on their marketing investments.
A member of the DMA and the Philadelphia Direct Marketing Association, Renee is a cum laude graduate of Drexel University where she earned a B.A. in Marketing.