What do you and the average agency CEO have in common? While some guys will regale you with tales of their latest jaunt to an exotic Mediterranean isle or a new $500 putter, Warren finds clients are most comfortable chatting about ways to create new revenue streams, build market penetration with DRTV, or craft a product launch.
Of course, precious few direct agency CEO’s had the good fortune to build corporate sales revenues as vice president of marketing for multiple organizations. Understanding where clients are coming from through personal experience has helped DMW build a national reputation as an organization expert in all facets of direct marketing for a variety of industries including home equity; dot-coms; utilities; and health, life, and property and casualty insurance.
Warren serves on the ECHO Committee of the DMA and is the founding president of the Direct Marketing Agency Council. He is also active in the DMA's Insurance and Financial Services Council and the Professional Insurance Marketing Association (PIMA). Warren is a frequent and highly rated speaker at industry conferences.