Lists & Targeting

As the maxim goes: “60% of the success of a direct marketing program is attributable to the list.” But in truth, it's more than just the “list.” Whether a campaign involves mail, or TV, or print-the first step is targeting the right, and best, prospect.

So, although we are licensed list brokers, DMW thinks about far more than just lists. Our targeting process includes competitive analysis, media audits, surveying pricing strategies, and consumer attitudes. When all is done, our targeting expertise has given clients as much as a 21% lift in response-distinct from strategic or creative breakthroughs!