Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024
Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.
Direct Mail: The Story of a Marketing Superhero
March 14, 2024
Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV
Think twice before you call "snail mail" old-fashioned.
Will AI-Generated Images Replace Stock Photography in Marketing?
February 29, 2024
Creative That Sells, Trends and POV
Artificial Intelligence is a powerful tool, but it still has a long way to go.
How to develop cultural sensitivity as a marketer
February 15, 2024
Creative That Sells, Trends and POV
Discover 4 ways to develop your cultural sensitivity so you can avoid creating content that may have a negative impact on a consumer.