Clients rely on DMW Direct for a full range of agency services:

"In the big picture, your marketing should never be an expense. It's an investment with a positive R.O.I."

For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant. Clients in many categories—financial services, business-to-business, and utilities, as well as health, life, and property and casualty insurance—have all tapped Warren's experience to enhance their marketing programs.

Warren has been instrumental in the launch or expansion of the direct marketing efforts for a cross-section of companies including over 20 BlueCross BlueShield Plans, Exelon Energy, Discover Card, World Book Encyclopedia, Fireman's Fund Direct and Response Insurance using multimedia advertising, database marketing methods, and multi-channel distribution.

Warren has served nine years on the ECHO Board of Governors of the Direct Marketing Association (DMA), on the board of directors of the Professional Insurance Marketing Association, is active in the Direct Marketing Educational Foundation and is a frequent speaker at insurance and direct marketing events.

"As an agency, our business falls into the "Professional Service Firm" category. My priority is assuring you we will live up to your highest professional expectations."

Mark Mandia leads the day-to-day operations of DMW Direct with the business savvy of an MBA and past CFO, tempered with insights gained from over 20 years of experience in managing professional service firms. Mark's people skills and team-building talents, honed from coaching athletics for many years, serves him well devising gameplans to help the DMW Direct team perform at ever higher levels for our clients.

Mark knows the advertising business from multiple angles. He was previously Chief Financial Officer and then Chief Operating Officer at Devon Direct, a subsidiary of Euro RSCG Worldwide, and Chief Operating Officer for Brown+Partners, a print management company. He adds insights and experience gleaned during 13 years with The Hay Group, an international management consulting firm.

Mark's expertise includes strategic and tactical business planning, business process and work flow. An added plus is acting as ringleader for our agency foosball tournaments.

He currently serves as Treasurer and Board Member for the Philadelphia Direct Marketing Association (PDMA).

Thomas Hurley President, Fundraising Group "Great direct response fundraising is simply bringing people together toward a common good. So, when I create a campaign for a client, I picture myself standing next to a donor looking at the organization.  My job is to understand the donor, then find ways to connect their passion with the vision of the organization to build a mutually-rewarding relationship."

As chief steward of the DMW Fundraising Group, Tom’s 37 years of fundraising and marketing experience include roles on both the client and agency-side of running successful direct response programs.

His background includes 11 years as development officer at PBS-NPR stations in New York and Michigan, and 26 years managing membership and donor programs from the agency side in all major markets. Tom thrives on – and is passionate about – all phases of development including membership acquisition and retention, additional and monthly giving, planned giving, major gift development, and corporate support

Additionally, Tom is…

• A Board Member of the Association of Direct Response Fundraising Counsel (ADRFCO),
• A regular conference speaker for PBS, The DMA, AFP, and other trade groups,
• The author of the Fundraising book, In The Trenches.

Tom lives with his family in Plymouth, MA and is a licensed pilot and avid motorcycle rider and collector.

"At the end of the day, I like to think our clients appreciate that our people not only do great marketing, but we run a tight ship, as well."

Josie makes sure that as the agency keeps multiple balls in the air meeting deliverables for clients, that everything adds up. While clients do not often see Josie, they do see how smoothly the agency team functions: the direct result of her efforts. Josie not only leads the agency's accounting, billing, and financial functions (important to our clients, as well!), she also manages DMW Direct human resources, information technology, and facilities management.

Under Josie's direction, DMW Direct has implemented robust client reporting and support systems that allow the agency to more efficiently manage its client relationships. She also orchestrated upgrading of data transfer, storage, and security systems.

"Ultimately, it's all about the response—whether it's clicking a "submit" button, or hitting an emotional button—the satisfaction is seeing people respond."

Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill's forte' for over three decades. He brings our clients a highly diversified background in financial services, and consumer and business-to-business direct marketing and advertising. Whether re-inventing a brand, developing a direct mail package or launching a microsite, the DMW Direct creative department's goal is the same: to breakthrough—not just marketplace clutter, but consumer preconceptions and previous response and R.O.I. metrics, as well.

Bill shares relevant perspectives and insights from marketing everything from credit cards to home equity loans to private banking services — including such wide-ranging products as T-shirts, dog treats and pest control. He has helped launch products and companies, crafted new controls, and rejuvenated customer retention programs.

Bill's work has won recognition at numerous award shows, including several Caples and a Clio.  The really big "win" for our clients, is that while DMW Direct wins awards for the creative excellence of our work—we also collect awards for how our work's R.O.I. performance. DMW Direct clients do indeed enjoy the best of both worlds.

"More than hearing consumers: we listen to the marketplace. It will tell you all you need to know."

A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies. Her experience includes the integration of traditional and non-traditional distribution channels for both consumer and business-to-business marketers.

Under her direction, DMW's strategic planning group keeps the emphasis on consumer-driven strategies to drive marketing program development. She also manages the agency's full-service media division, with responsibility for research and market intelligence, strategic planning, and tactical program development.

Linda's insights arise from her experiences working in the agency world, at a consulting group, and in senior positions on the client-side. She has worked extensively with new product launches, distribution-channel integration, product-enhancement programs, and customer acquisition and retention initiatives. Linda has served as chairman of the Education Committee of the DMA's Insurance/Financial Services Council and also taught direct marketing at the college level.

"Business development is all about growing a business—for our clients."

At too many agencies "business development" is merely a euphemism for "sales." Throughout his marketing career, Steve has taken a different approach. Whether as Managing Partner/Account Director for Copper Advertising, COO/Director of Client Services for Osborn & Barr, or helping launch a digital agency, Steve applies a lifetime of strategic insight to help take companies, brands and marketing programs to new heights.

Steve is an expert in all areas of the marketing discipline and always brings a strong focus on results to any challenge. In financial services and insurance, he helped generate leads and sales for Blue Care Network HMO, and First of America Bank. In healthcare, Steve helped Community Hospitals Indianapolis and Mercy General Health Partners grow both their network and patient base. He also played an instrumental role helping clients such as Whirlpool, Monsanto and HoMedics Wellness Products achieve new sales goals.

Steve is not only an avid baseball fan, he also coaches little league. He understands that it really takes a solid team effort to win on a consistent basis – and that's true in baseball and in business. "The marketing landscape as we know it has changed dramatically," says Steve. "Businesses want a partner that can help them navigate and make decisions regarding their participation in social media, mobile marketing, email, Interactive as well as all the traditional marketing channels. Our team's goal isn't to just help you make sense of it all, it's to help you drive results!"

"They say ‘great creative wins accounts; mistakes lose accounts.' Fact is: the average DMW client has been with us 8+ years. That's no mistake."

A career marketing professional focused on operational excellence, Gina directs many key "behind the scene" agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.

Gina is responsible for the qualitative, on-time delivery of all aspects of production through back-end fulfillment processing, including vendor evaluation and management, specification review and component pricing, quality control, development of alternative formatting and specification recommendations, as well as identifying cutting-edge solutions and technologies in all functional areas. Thankfully, Gina is not alone, and manages an experienced staff of production managers and buyers and fulfillment operations personnel to help her accomplish those many tasks.

"Some agencies are creative-driven, some account services-driven, others data-driven. I guess that works for them. At DMW, we're client-driven."

Linda's career, like many people at DMW, spans both agency and client-side roles. She knows through personal experience what clients need and what they value. Linda helps assure DMW activities are aligned with client priorities as she directs account team activities, develops marketing plans and budgets, and enjoys rolling up her sleeves in ad hoc marketing consulting sessions. With over 35 years of direct marketing insurance experience, she is also DMW's Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW designs, manages, and implements direct marketing programs. These multi-media programs embrace direct mail, television, newspaper (both FSI and ROP), radio, Internet, outdoor, out-of-home, and ADVO—targeted to both over- and under-65 individuals, as well as the small-group market.

While building and expanding clients' customer bases, Linda also led the planning and execution of managed-care product launches for most of the agency's health insurance clients. These include both Under- and Over-65 product launches, employing a variety of direct response media and product fulfillment strategies. She has also directed the expansion of successful agency programs such as the Turning 65 Birthday program, seminar mailings to increase attendance, conversion/retention efforts, and non-converted lead projects.

"My team is going to bend over backwards to meet your immediate needs. Meanwhile, I'm going to make sure you've met your goals at the end of the year."

Even as Renée chairs the agency's activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW.  She has spearheaded the development of numerous successful consumer and business acquisition and retention programs across a variety of industries, including telecommunications, credit card, weight loss, insurance and cable/high-speed Internet. Prior to joining DMW, she worked closely with such clients as British Telecommunications, Nextel, and NutriSystem.

Currently, Renée shares her acumen leading strategy development and overall account management with a broad array of DMW clients, including CLEAR communications, Bank of Montreal, Gerber Life, AIG Private Client Group, Embrace Home Loans as well as the Excellus and Highmark Blue Cross Blue Shield Plans. A highlight of Renee's recent activity was launching Highmark Blue Cross Blue Shield's first digital initiative for acquisition of leads and sales, including online media and a drive-to-membership microsite.

In addition to her account management experience, Renée has directed both media and marketing information functions. In those roles, she was instrumental in the development of sophisticated media and database capabilities that focused on leading-edge applications of customization and personalization strategies as a means of reaching highly desirable target audiences.