DMW DIRECT'S WARREN HUNTER RECEIVES DMA INSURANCE AND FINANCIAL SERVICES COUNCIL’S “DIRECT MARKETER OF THE YEAR” AWARD
PHILADELPHIA, October, 11, 2011 - DMW Direct, a leading direct response advertising agency and 50+ marketing specialist, announced today that company Chairman Warren Hunter has won the Insurance Direct Marketer of the Year Award from the Direct Marketing Association’s (DMA) Insurance and Financial Services Council. The award was presented on October 3, 2011, at the DMA Councils Awards Luncheon during DMA 2011 in Boston, MA.
The organization bestowed the Direct Marketer of the Year Award on Hunter for his outstanding contributions to the insurance industry through the exemplary use of the direct marketing concept.
“I am honored to be recognized by the DMA Insurance and Financial Services Council,” said Hunter. “Since I began in this business, I have seen tremendous changes in insurance direct marketing – with the lines between direct and brand forever blurred. These days, the consumer is in control of the way they choose to interact with companies, making ‘integrated marketing’ the new reality. Successful companies are recognizing the power of this approach and thinking about ‘direct’ in very new and innovative ways. It’s a very exciting time to be in the industry.”
For nearly 35 years, Warren Hunter has helped marketers reap the fruits of their marketing investment – first as a marketing director and officer at various insurance companies – and, since 1988, working with clients at DMW Direct. He has been instrumental in the launch or expansion of direct marketing efforts for clients as diverse as Exelon Energy, Discover Card, World Book Encyclopedia, Fireman’s Fund Direct, Response Insurance and over 20 BlueCross BlueShield Plans. Hunter provides expertise in the areas of multimedia advertising, database marketing methods and multichannel distribution.
Hunter has served nine years on the DMA ECHO Board of Governors, has served on the Board of Directors of the Professional Insurance Marketing Association (PIMA) and currently serves on the Board of Trustees for the Direct Marketing Educational Foundation (DMEF). He is a frequent speaker at insurance and direct marketing events.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal “Book of Lists” for full service advertising agencies and #29 in the 2011 DM News “Agency Business Report.” To learn more about DMW Direct, please visit www.dmwdirect.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as a key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 197, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including Fortune 100 companies.
