DMW DIRECT COMMUNICATES UNIQUE POINT OF VIEW ON THE EVOLUTION OF BRAND BUILDING AND THE IMPACT OF DIRECT MARKETING
WAYNE, Pa. — February 25, 2010 — Direct response advertising agency,
DMW Direct (http://www.dmwdirect.com), offers the marketing community a unique point of view on response, engagement, sales and measurability, announced Warren Hunter, Chairman and CEO.
“A particularly important evolution impacting today’s business environment has been the change in the traditional definition of direct marketing,” said Hunter. “In today’s world, nearly all communications can be considered ‘direct.’ Direct response strategies and tactics continue to be critically important to growing brands as well as bottom lines.”
Added Mark Mandia, DMW Direct President and Chief Operating Officer, “Increasingly, response is no longer measured only in terms of leads or sales and associated costs. Measurement criteria now recognize that true engagement may take time. The first visit to a store or Website, the first text response — each can be just as important, even critical, to eventually converting the sale.”
While new media is playing an increasingly important role in marketing communications, Hunter and Mandia don’t advocate abandoning the old disciplines — rather they advise rethinking the ways in which each channel is used…how proven direct response techniques are applied in new ways and in new places…and what the objectives are for each communication touchpoint.
“The overarching idea is to figure out how the new realities of marketing, in all its disciplines, now fit into a more sophisticated and fully integrated communication and sales conversion strategy,” said Hunter.
DMW Direct, formerly known as DMW Worldwide LLC, has been aggressively engaged in redefining its strategic focus and core full-service capabilities to better reflect new market realities and what the agency is doing in light of these changes and challenges. DMW Direct’s staff has become nationally known as experts in all facets of direct marketing in a variety of industries, most notably insurance and financial services, consumer products, B2B, and non-profit. For more about DMW Direct’s perspective on the new realities of brand building and the impact of direct marketing, visit its new Website: http://www.dmwdirect.com.
About DMW Direct
DMW Direct is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks among
the prestigious Advertising Age “Top 50 Direct Marketing Agencies” and is 5th in the Philadelphia Business Journal list of 2009 top full-service advertising agencies — provides strategic planning, creative, data analytics, broadcast, media, production, fulfillment, and Internet/multi-channel direct response marketing solutions. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW Direct’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com.
