DMW Direct Wins Two Awards for TruMark TV Campaign
DMW Direct Takes ECHO Award and Insurance and Financial Communicators Association (IFCA) Award Home for TruMark Campaign TV Spot
PHILADELPHIA, October, 17, 2011 - DMW Direct, a leading direct response advertising agency and 50+ marketing specialist, has garnered two awards for its work on behalf of client TruMark Financial Credit Union. The agency took home a silver ECHO in this year’s international campaign – the highest award bestowed in the Financial Services category, as well as honorable mention at the recent Insurance and Financial Communicators Association (IFCA) Annual Conference.
“We are thrilled to take home both ECHO and IFCA awards on behalf of TruMark Financial Credit Union,” said Bill Spink, EVP and Chief Creative Officer at DMW Direct. “The campaign has achieved more industry accolades than we could have ever hoped, and a huge thanks is due to the entire strategic and creative team who took the work from conception to reality.”
A three-part TV commercial series, the TruMark Financial campaign highlights the advantages of banking with community banks, while at the same time calling commercial banks into question for their role in the recent financial collapse. DMW Direct won an ECHO Award for the campaign, as well as an honorable mention at the IFCA Awards for one of the campaign’s most popular spots, “Raising Chase.”
The DMW Direct team members responsible for the TruMark Financial campaign also included Wendy Vagnoni, VP, Creative Director; Kevin Breen, Associate Creative Director; Linda Reed, EVP & Chief Strategy Officer; Renee Mezzanotte, EVP, Client Services; and Kevin Kane, Account Director.
To view the TruMark Financial campaign, please visit www.dmwdirect.com/case_trumark.html.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal “Book of Lists” for full service advertising agencies and #29 in the 2011 DM News “Agency Business Report.” To learn more about DMW Direct, please visit www.dmwdirect.com.
About the Insurance and Financial Communicators Association Awards
The Insurance and Financial Communicators Association (IFCA) Awards are an annual competition that honor the top work produced by firms in insurance & financial services- as well as affiliated associations. The competition is open to firms and associations in the insurance and financial industry as well as to firms that represent clients in these divisions. IFCA is an international, non-profit association that works with marketing and communications professionals in the finance sector. The IFCA competition is in its 79th year. Companies that are awarded excellence or honorable mention honors receive a certificate recognizing their achievement. To learn more about the Insurance and Financial Communicators Association Awards, please visit http://www.ifcaonline.com/Default.aspx?pageId=11002.
About the ECHO Awards
The DMA International ECHO Awards are an annual competition that honor the world’s best direct marketing campaigns. ECHO Awards are given to campaigns that have excelled in strategy, creativity and results. ECHO award nominees are judged by client-side marketers, agency account directors and senior creatives on a list of criteria. The ECHO competition has been in existence since 1929, originally starting as a “Best in Direct mail” contest. In 1979 it was expanded to encompass all media included in the direct marketing sector. To learn more about the DMA International ECHO Awards, please visit http://dma-echo.org/welcome.jsp.
