STEVE KUNKEL JOINS DMW DIRECT AS VICE PRESIDENT OF BUSINESS DEVELOPMENT
Entrepreneurial executive brings significant expertise in
health & wellness, healthcare, hospital systems, and banking
WAYNE, Pa. — April 16, 2010 — Steve Kunkel has joined direct response advertising agency DMW Direct (http://www.dmwdirect.com) as Vice President of Business Development, announced Warren Hunter, Chairman and CEO. Kunkel brings executive-level experience in leading business development.
“Steve knows how to approach markets with hard-hitting strategies that increase market share and ROI,” said Mark Mandia, President and COO of DMW Direct. “Steve is an expert in all areas of the direct marketing discipline and brings a strong focus on results.”
Before joining DMW Direct, Kunkel served as Consultant/Client Services Director for Ann Arbor, MI-based Vlog Adoodle, where he put his entrepreneurial talents to work and helped launch a digital video branding agency, ensuring a rapid and effective startup in a highly competitive environment.
As COO/Director of Client Services for Osborn & Barr in St. Louis, MO, Kunkel developed the strategy that successfully positioned O&B as North America’s leading agricultural and rural marketing communication agency. From developing a business plan to the implementation of a suite of marketing materials to client development, Kunkel was instrumental in articulating and implementing successful strategies that drove growth for O&B’s diverse clients.
As Managing Partner/Account Director for Copper Advertising in Kalamazoo, MI, Kunkel achieved new client wins and managed accounts for a wide variety of health and financial services leaders including Blue Care Network HMO, Community Hospitals Indianapolis, HoMedics Wellness Products, Mercy General Health Partners, First of America Bank as well as clients in the mortgage, trust, and credit card industries.
“With a strong focus on ROI and client success, we are confident that Steve will be an exceptional asset to our agency and, more importantly, to our clients,” said Hunter.
About DMW Direct
DMW Direct is a full-service direct response advertising and marketing agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning firm — which ranks among the prestigious Advertising Age “Top 50 Direct Marketing Agencies” and is 5th in the Philadelphia Business Journal list of 2009 top full-service advertising agencies — provides strategic counsel and planning, creative, data analytics, broadcast, media, production, fulfillment, and Internet/multi-channel direct response marketing solutions. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW Direct’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com.
