GEORGE PRICE JOINS DMW DIRECT AS VICE PRESIDENT, BUSINESS DEVELOPMENT
PHILADELPHIA, Pa. – July 6, 2011 – DMW Direct, a leading direct response advertising agency that specializes in marketing to the diverse and growing 50+ demographic, today announced that George Price, a veteran sales management executive, has joined the company as Vice President, Business Development.
With over 25 years of business development and sales experience, Price joins DMW Direct from Philadelphia Media Network, LLC, parent company of the Philadelphia Inquirer, Philadelphia Daily News and Philly.com, where he served most recently as an Integrated Sales Executive. During his tenure, Price was responsible for the oversight of $15 million in revenue for both print and online advertising.
“We are thrilled to welcome George to the DMW Direct team,” said Mark Mandia, President and Chief Operating Officer. “Throughout his esteemed career, he has worked directly with many of the Philadelphia market’s most influential business leaders. We are confident that George will be able to leverage his well-established network and proven sales capabilities to create meaningful opportunities for DMW Direct, as well as expand our client portfolio into new categories.”
Prior to joining Philadelphia Media Network, LLC, Price served as a sales executive with numerous regional and national food industry giants. In addition, he was responsible for the regional print and online advertising campaigns for McDonald’s, hhgregg, Dick’s Sporting Goods, Modell’s, Sports Authority, Lowes, Staples, OfficeMax, Home Depot and all of the Philadelphia professional sports franchises.
Price received a bachelor’s degree in Business Administration from Villanova University and is currently an M.S. candidate in the Executive Education Program in Food Marketing at St. Joseph’s University. He is a member of the Manufacturers’ Agents Association for the Foodservice Industry, Greater Philadelphia Hotel Association, and the Greater Philadelphia Chamber of Commerce.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques, the agency employs digital and traditional media, including social and mobile, to produce measurable results. The agency has deep experience serving marketers who target today’s 50+ consumer and was recently ranked #29 in the 2011 DM News “Agency Business Report.” To learn more about DMW Direct, please visit www.dmwdirect.com.
