DMW DIRECT FUNDRAISING TAKES HOME NEW ENGLAND DIRECT MARKETING ASSOCIATION (NEDMA) CREATIVE EXCELLENCE AWARD
PLYMOUTH, Mass. – June 24, 2010 – DMW Direct Fundraising (http://www.dmwfundraising.com) and client KLRU-TV, Austin PBS were together presented with a Bronze 2010 New England Direct Marketing Association (NEDMA) Award for Creative Excellence at the 29th annual ceremony held on June 15, 2010.
This award was given for DMW Direct Fundraising’s campaign called “Action Countdown” entered into the Fundraising Non-profit category.
“We feel privileged to accept this award and to have our client there with us to share in this honor. The award is a true testament to the results a team can deliver when working together towards overcoming a specific business challenge,” said Tom Hurley, President of DMW Direct Fundraising.
Due to the downturn in the economy, KLRU-TV experienced a heavy blow to its membership program. The objective of the campaign was to stem the losses and generate additional gift contributions. Working with a budget of less than $25,000, the fundraising group at DMW Direct created a package that reached a target audience of 10,000 current members and a follow-up mailing to the top 8,000 members. The campaign’s message was simple: KLRU must raise $100,000 by the end of the fiscal year to stay on track.
The effort was a huge success. The campaign generated gross revenue of $63,790, with an average gift of $62.11. As a result, KLRU gained 1,000 additional net members, 40 percent more appeal revenue, 39 percent more lapsed revenue, and 24 percent more acquisition revenue compared to the previous year.
“It is always an honor to receive an award such as this, as it confirms that the hard work and strategy we provide to our clients is worthy of recognition,” said Jodi Scheib, Vice President of Fundraising at DMW Direct.
About NEDMA Awards for Creative Excellence
The New England Direct Marketing Association (NEDMA) Awards for Creative Excellence are presented annually based on a combination of factors including results and the excellence of the solution. Visit NEDMA’s Website at http://www.nedma.com.
About DMW Direct and DMW Direct Fundraising
DMW Direct is a full-service direct response advertising agency with offices in Plymouth, Mass., St. Louis, Mo., and Wayne, Pa. The ECHO Award-winning firm — which ranks among the prestigious Advertising Age “Top 50 Direct Marketing Agencies”— provides strategic counsel and planning, creative, data analytics, broadcast, media, production, fulfillment, and interactive/multi-channel direct response marketing solutions. Industries served include non-profit, insurance, financial services, consumer products, and B2B.
DMW Direct Fundraising provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. Its clients include some of the top names in non-profit fundraising, including more than 50 of the nation’s public broadcasting stations. Tom Hurley, President of DMW Direct Fundraising, can be reached at 508-202-4007 or via e-mail at thurley@dmwdirect.com. Visit DMW Direct’s Website at http://www.dmwfundraising.com.
