DMW DIRECT PROMOTES KORTNEY CRUZ TO VICE PRESIDENT
PHILADELPHIA, Pa. – July 20, 2011—DMW Direct, a leading direct response advertising agency that specializes in marketing to the diverse and growing 50+ demographic, announced today the promotion of Kortney Cruz to Vice President.
Kortney has over a decade of direct marketing experience across a number of industry sectors, including deep experience marketing to the Medicare-eligible audience. Previously serving as Account Services Director, she was responsible for strategy development, program design and ongoing account management for two of DMW Direct’s largest health insurance clients.
“Kortney represents the heart and soul of DMW Direct,” said Renee Mezzanotte, Executive Vice President. “Both her clients and fellow colleagues have the utmost respect for her intelligence, dedication and integrity. The consummate professional, Kortney is perfectly poised to handle the responsibilities of her new position with natural charisma and leadership ability.”
During her five year tenure, Kortney has played a key role in launching lead generation and member conversion programs across multiple insurance lines of business. Clients have come to rely on her as a strategic partner who also keeps her pulse on the day-to-day needs and demands associated with launching a managed care campaign.
Prior to joining DMW Direct, Kortney was in account services for OgilvyOne Worldwide and OgilvyInteractive in New York, where her work focused on integrated, multimedia campaigns. Her client list included AT&T Wireless, Sears.com, Ameritrade and Motorola.
Kortney is a member of both the DMA and Philadelphia Direct Marketing Association. She is a graduate of the University of Pennsylvania’s Wharton School of Business, where she earned a bachelor’s degree in Economics.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques, the agency employs digital and traditional media, including social and mobile, to produce measurable results. The agency has deep experience serving marketers who target today’s 50+ consumer and was recently ranked #29 in the 2011 DM News “Agency Business Report.” To learn more about DMW Direct, please visit www.dmwdirect.com.
