DMW DIRECT PROMOTES KATRINA ZUBEY TO DATA ANALYST
WAYNE, Pa. — May 28, 2010 — Warren Hunter, Chairman and CEO of DMW Direct, announced that the agency’s Data Analytics team has promoted Katrina Zubey to Data Analyst.
Zubey joined DMW Direct in 2008 as a Junior Data Analyst and has since run the daily fulfillment processes for clients including Independence Blue Cross and Blue Cross Blue Shield of South Carolina. She has also taken ownership of the Turning 65/Birthday data processing programs for clients that include Independence Blue Cross, Excellus Blue Cross Blue Shield, and Network Health Plan. In her newly expanded role, Zubey will work on an application designed to help streamline the generation of source code grids and continue to refine her skills in statistical analysis and predictive modeling.
“Katrina has a strong work ethic and demonstrates valuable qualities such as dependability, responsibility, and motivation which make her a trusted resource,” said Mark Mandia, President and COO of DMW Direct.
Katrina graduated with honors from Lehigh University where she was also an apprentice teacher. Before joining DMW Direct, Zubey worked for the United Parcel Service in Morristown, N.J.
About DMW Direct
DMW Direct is a full-service direct response advertising and marketing agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning firm — which ranks among the prestigious Advertising Age “Top 50 Direct Marketing Agencies” and is 5th in the Philadelphia Business Journal list of 2009 top full-service advertising agencies — provides strategic counsel and planning, creative, data analytics, broadcast, media, production, fulfillment, and Internet/multi-channel direct response marketing solutions. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW Direct’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com.
