CATHY CARLETON JOINS DMW DIRECT AS DIRECTOR OF DATA ANALYTICS
PHILADELPHIA, PA. December 13, 2011 – DMW Direct, a leading direct response advertising agency, is pleased to announce the hiring of Catherine (Cathy) Carleton as Director of Data Analytics.
Cathy served most recently as Director of Database Marketing at Yellowbook, where she led a team responsible for providing strategy behind online and offline efforts, partnering with outside research providers and using data analytics to enhance product offerings and customer retention. During her tenure at Yellowbook, Cathy also provided decision support for direct marketing, social media, mobile marketing and trend analysis.
"Cathy's extensive experience ranges from tools for web analytics, business intelligence and predictive modeling to SQL and Oracle databases," said Gina Kneib, Executive Vice President of Agency Operations at DMW Direct. "Needless to say, she will make an excellent addition to the team as we continue to expand and strengthen our data analytics offering."
Throughout her career, Cathy has been instrumental in improving processes by developing best practices for data integrity, list hygiene and overall database administration. She is skilled in using research and project management tools. Cathy is also a professional member of the Web Analytics Association.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal “Book of Lists” for full service advertising agencies and #29 in the 2011 DM News “Agency Business Report.” To learn more about DMW Direct, please visit www.dmwdirect.com.
