DMW DIRECT FUNDRAISING PROMOTES KERRY BRACKEN AND LEANNE FOLAN TO ACCOUNT EXECUTIVE POSTS
PLYMOUTH, Mass. – October 8, 2010 – Tom Hurley, President of DMW Direct Fundraising, announced that Kerry Bracken and Leanne Folan have each been promoted to Account Executive.
Since joining the agency in January 2008, Bracken and Folan have successfully lead high-profile projects while managing multiple clients.
Folan serves as lead editor for the successful Public Broadcasting Member Newsletter Program for which she is responsible for content management for 14 client editions. Bracken also serves as a member of the editorial team for the newsletter program, which raises funds from member contributors. Due in large part to the pair’s dedicated efforts, the program has recently experienced a 50% increase in participation among public television and radio stations nationwide.
Additionally, for the agency’s public television clients, Folan manages the execution of complex fundraising strategies – from segmentation to budgeting to mailing.
Bracken manages a wide range of client marketing programs, often building them from the ground up. She is expert in strategic planning and production and is relied upon for her collaborative, problem-solving approach.
“DMW is proud that Leanne and Kerry contribute so much to our non-profit division,” said Hurley. “Leanne continues to impress through her leadership abilities and dedication to meeting needs. Kerry offers invaluable insight to solving each client’s marketing challenges. Both have proven to be assets to the agency team and the clients they serve.”
About DMW Direct and DMW Direct Fundraising
DMW Direct is a full-service direct response advertising agency with offices in Plymouth, Mass., St. Louis, Mo., and Wayne, Pa. The ECHO Award-winning firm — which ranks among the prestigious Advertising Age “Top 50 Direct Marketing Agencies”— provides strategic counsel and planning, creative, data analytics, broadcast, media, production, fulfillment, and interactive/multi-channel direct response marketing solutions.
DMW Direct Fundraising provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. Its clients include some of the top names in non-profit fundraising, including more than 50 of the nation’s public broadcasting stations. Tom Hurley, President of DMW Direct Fundraising, can be reached at 508-202-4007 or via e-mail at thurley@dmwdirect.com. Visit DMW Direct’s Website at http://www.dmwfundraising.com.
