DMW DIRECT WINS HIGHLY COVETED ADVERTISING INDUSTRY AWARDS
TruMark Financial Campaign Takes Home John Caples International Award, Receives Four Telly Awards and Captures Silver ADDY
PHILADELPHIA, April 7, 2011 - DMW Direct, a leading direct response advertising agency and 50 plus marketing specialist, recently garnered top honors at three industry award presentations. The agency took home a John Caples International Award, four Telly Awards and a Philly Ad Club ADDY for its work on behalf of TruMark Financial.
A series of three television commercials, the TruMark Financial campaign highlights the advantages of banking with a local, community financial institution, calling commercial banks into question for their role in the financial collapse. DMW Direct won a Silver John Caples International Award for the commercial series – the highest award bestowed this year in the TV category. The company also garnered four Telly Awards: one for each of three spots, and one for the overall campaign. Last but not least, the agency captured the Silver Philly Ad Club ADDY in the “TV Campaign” category.
“Winning these awards is particularly noteworthy for us,” said Bill Spink, Chief Creative Officer of DMW Direct. “The Caples is truly an international competition, receiving thousands of entries from agency conglomerates and independent agencies around the globe. Our win here is a true testament to the quality of our work against very tough competition.” He continued, “Our wins at the ADDY Awards, which are a general advertising industry competition, are also significant because DMW Direct is primarily known as a direct response agency. The Telly Awards, too, are extremely competitive, so our multiple wins there also signify a great accomplishment.”
The DMW Direct team members responsible for the TruMark Financial TV, outdoor and digital campaign include Wendy Vagnoni, Vice President, Creative Director; Kevin Breen, Associate Creative Director; Linda Reed, Executive Vice President and Chief Strategy Officer; Renee Mezzanotte, Executive Vice President, Client Services; and Kevin Kane, Account Director.
To view the TruMark Financial campaign, please visit www.dmwdirect.com/case_trumark.html.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques, the agency employs digital and traditional media, including social and mobile, to produce measurable results. The agency has deep experience serving marketers who target today’s 50+ consumer. To learn more about DMW Direct, please visit www.dmwdirect.com.
About the John Caples International Awards
The John Caples International Awards, honoring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. With international chairs in 50 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals. The leading industry source for direct marketing professionals, Direct Marketing News partnered with the Caples Awards in 2008. To learn more about the John Caples International Awards, please visit www.caples.org.
About the Philly Ad Club ADDY Awards
For more than 63 years, The Philly Ad Club, a non-profit organization, has served the industry's professionals with distinction. Sponsored by the American Advertising Federation, the ADDY Awards Competition exemplifies the industry’s largest and toughest competition for creative talent. With over 60,000 entries submitted annually, the awards are designed to ignite excellence and cultivate the highest standards in the art of advertising. The three-tiered competition begins locally with the Philly Ad Club and with the AAF’s 200+ member clubs. The local gold winners proceed to one of 14 districts competitions. District winners then advance to compete for a national ADDY award. To learn more about the Philly Ad Club ADDY Awards, please visit www.phillyadclub.com.
About the Telly Awards
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies and corporate video departments in the world. The Telly Awards receives over 13,000 entries nationally from all 50 states and countries around the world. To learn more about the Telly Awards, please visit www.tellyawards.com.
