2008 Press Releases
DMW Worldwide Offers Insight into Media Trends with New Special Report — “Television Is Everywhere … Or Is It?”
WAYNE, Pa. — August 15, 2008 — Television is no longer a piece of furniture that sits in a living room. Television is almost everywhere people want it to be — mobile, phone, Internet, WiFi, WiMax, and DSL broadband. Needless to say, viewership is changing. Today, YouTube and MySpace get more viewers than some television shows. But while traditional in-home viewing continues to be competitive, innovations such as DVRs and TiVo have accelerated the need to change the traditional television model, including what happens to advertising.
DMW’s latest Special Report — Television Is Everywhere … Or Is It? — offers an insightful peek into the future of television, including the impact of television’s continuing migration to the Internet and elsewhere.
“With the future of television playing out before us, the key point for advertisers and marketing professionals to ponder is how they will develop communication plans to target those consumers who will buy,” said Warren Hunter, DMW Chairman and CEO.
To request a copy of Television Is Everywhere, please call Kathie Reed at 484-383-0899, or e-mail her at kreed@dmwdirect.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 43rd in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.