2008 Press Releases
DMW Worldwide Helps Insurance Marketers Avoid Costly Mistakes in a Wired World With New Special Report — “The 7 Deadly Sins”
Report shares a contemporary interpretation of the seven deadly sins of direct marketing for today’s multimedia, multi-channel environment.
WAYNE, Pa. — August 22, 2008 — No one can argue with the statement, “Marketing today is so much harder than it used to be.” Today is a brave new world and all the rules have seemingly changed. Forty years ago a marketer could put together a media plan for a new product launch in a few hours. Now that’s just impossible. Markets are more fragmented and consumers have more control. But while so much has changed, the maxims of direct marketing remain as valid as ever.
DMW’s latest Special Report — The 7 Deadly Sins of Insurance Marketing in an E Marketing World — offers a refreshed interpretation of timeless principles that still apply, especially in today’s digital marketing world. Tips for avoiding the “sins” cover such critical areas as: knowing the audience … targeting the right prospects … targeting offers to a clean, updated list … testing creative … personalizing communications … using the magic words … and measuring and tracking the right results.
The Special Report also reviews the 40/40/20 rule and three timeless virtues for avoiding the worst and benefiting from the best of direct marketing, no matter where technology takes us.
“Insurance marketers today face many new bumps in the road as they compete for a share of consumer mind and wallet in a multimedia, multi-channel environment,” said Warren Hunter, DMW Chairman and CEO. “The seven deadly sins of direct marketing are not new, but it’s even more critical to avoid them now because the power of technology and current-day economics means mistakes can cost you more than ever.”
To request a copy of The 7 Deadly Sins, please call Kathie Reed at 484-383-0899, or e mail her at kreed@dmwdirect.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 43rd in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.