2008 Press Releases
Marion Guthrie Joins DMW Worldwide as Account Director
WAYNE, Pa. — July 25, 2008 — Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that Marion Guthrie has joined the agency as Account Director, serving clients in the health insurance industry.
Prior to joining DMW, Guthrie was Assistant Vice President/Director of Marketing for AEGON Direct Marketing Services in Frazer, Pa. During her tenure, she was responsible for growing the Veterans Life Insurance program into a multi-million-dollar book of business through a national direct marketing program which included direct response television, mail, telemarketing, and the Internet. Before that, Guthrie was Director of Mortgage Marketing Services for GMAC Mortgage where she managed marketing services for 230 sales offices nationwide.
Earlier in her career, Guthrie was President of Guthrie Associates, a marketing communications consultancy based in Philadelphia, Pa. Clients included such notables as Earle Palmer Brown, GlaxoSmithKline, and Merck.
“Marion comes to DMW with vast experience in both direct marketing and insurance and financial services, which already makes her invaluable to our Account Services team and the clients we serve,” said Hunter.
Guthrie received a bachelor’s degree in English from Ohio’s College of Wooster and a master’s degree in Communications from Illinois State University.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 43rd in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.