2008 Press Releases
DMW Worldwide Explains Why 2008 is “The Year for Long-Term Care”
Noted insurance direct marketing agency shares insight on long-term care insurance and how marketers can take advantage of the “next big thing.”
WAYNE, Pa. – April 4, 2008 — “I’ve seen long-term care insurance improve my parents’ lives,” says Warren Hunter, Chairman and CEO of DMW Worldwide LLC. “The reality is that very few people understand long-term care insurance, and they usually don’t have someone like you or me in their family to ask about it. That’s where we can work together to make a difference — to educate today’s consumers and take hold of the opportunity in long-term care.”
Grasping the opportunity is DMW’s overall message as portrayed in its recently published book titled “Opportunity Knocking — Why 2008 is ‘The Year for Long-Term Care’ and How to Get Your Share.” This publication was created for health care marketers ready to capitalize on the important opportunity that long-term care presents. The book was unveiled at the American Association of Long-Term Care Insurance (AALTCI) Seventh LTCi National Producers Summit held in Atlanta, Ga.
“Opportunity Knocking” offers up-to-the-minute data on the Baby Boomer opportunity and why long-term care is the answer to the health care crisis facing Americans now. At the crux of the book are real-life examples of how health care marketers have successfully:
- launched new products in the Over 65 marketplace;
- generated leads in the broad media;
- leveraged innovative new media to maximize marketing opportunities; and
- closed the sale with compelling fulfillment and follow-through.
To request a copy of “Opportunity Knocking,” please call Kathie Reed at 484-383-0899, or e mail her at kreed@dmwdirect.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 37th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.