2008 Press Releases
DMW Worldwide Promotes Jeff Williams to Director, Decision Support
WAYNE, Pa. — November 14, 2008 — Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that Jeff Williams has been promoted to Director, Decision Support.
Upon joining DMW in October 2006, Williams assumed the role of Senior Marketing Analyst and quickly broadened the analytics capabilities of the agency’s Decision Support team. He has since effectively performed statistical analysis, developed models, updated customer profiles, and designed segmentation strategies for some of DMW’s largest accounts.
“Among Jeff’s many strengths is his ability to speak to complicated analyses in very sophisticated terms while also being able to break things down to make them understood by any audience,” said Hunter. “His overall depth of knowledge and experience is essential as we continue to expand the breadth of our marketing analytics services.”
Added Gina Kneib, C.P.M., DMW Partner and Executive Vice President, Agency Operations, “In addition to diligently serving the needs of our clients and prospects, Jeff has single-handedly gone up against some of the largest analytics and marketing companies in the business, placing in the top half among all the challengers in the National Center for Database Marketing 2007 Analytics Challenge. Jeff has brought a new level of marketing intelligence to our clients and he is well deserving of this promotion.”
Previously, Williams worked with the U.S. Card Customer Acquisitions unit of Capital One Financial, where he was a Business Analyst/Manager for the Product Strategy team. Prior to that he held various engineering positions with Lockheed Martin Corporation.
In addition to his wide-ranging software and programming knowledge, Williams is also a SAS® Certified Base Programmer. He holds an MBA from The Pennsylvania State University, as well as bachelor’s and master’s degrees in Engineering from Penn State and Villanova University, respectively.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 43rd in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.