2008 Press Releases
DMW Worldwide Promotes Tracy MacDonald to Vice President, Account Services
PLYMOUTH, Mass. — May 16, 2008 — Tom Hurley, President of DMW Worldwide LLC’s Non-Profit Division, announced that Tracy MacDonald has been promoted from Senior Account Executive to Vice President, Account Services.
In her new role, MacDonald is responsible for establishing and managing procedures for the efficient production of all direct marketing campaigns for the agency’s non-profit clients. Her purview includes the supervision of Account Services, Production Purchasing, and Creative Services as well as the management of outside service partners and internal account personnel.
Prior to joining DMW, MacDonald worked in account services for Protocol (formerly Dickinson Direct) where she was responsible for both commercial and non-profit accounts. As a former lettershop manager, she brings many years of experience in data processing, print, postal regulation, and mail shop processes.
MacDonald is a graduate of Colby College with a degree in English. She spent her early career years working in public relations and administration for Colby College and Simmons College.
“We are delighted that DMW continues to benefit from Tracy’s long and outstanding service as well as her extensive direct marketing experience,” said Hurley. “This promotion is well deserved, as Tracy provides only the highest level of service to our clients and is a model for others.”
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Plymouth, Mass., and Wayne, Pa. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include non-profit, insurance, financial services, consumer products, and B2B. DMW’s Non-Profit Division provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. Its clients include some of the top names in non-profit fundraising, including more than 50 of the nation’s public broadcasting stations. Tom Hurley, President of the Non-Profit Division, can be reached at 774-773-1200 or via e-mail a thurley@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.