2008 Press Releases
DMW Worldwide Offers Insight Into Emerging “New” Mature Market With Special Report — “Boomers: New Attitudes, New Lifestyles, New Opportunities”
Report shares expertise on dynamic Boomer market and the potential for today’s savvy marketers.
WAYNE, Pa. — May 8, 2008 — The mature market — broadly defined as consumers age 50+ — is changing rapidly. As Baby Boomers transition into the so-called “senior” market sector, an already diverse audience is becoming increasingly fragmented. At the same time, the marketing opportunities delivered by this generational segue are enormous, and increasingly complex. In size and revenue potential alone, the new “mature market” will vastly outstrip that of 10 years ago.
DMW’s latest Special Report — “Boomers: New Attitudes, New Lifestyles, New Opportunities” — dispels eight “myths” associated with Boomers and provides insight into important subjects including the reinvention of retirement, brand loyalty, priorities, financial standing, adaptation to new technology, and media channel utilization.
This Special Report was created to help direct marketers effectively mine the Boomer market through a deeper understanding of these consumers — more than is presented by the media. The report is chock full of new facts and statistics, key assessment questions, marketing strategies, and best practices for optimizing the true once-in-a-lifetime marketing opportunity present in today’s unique Boomer marketplace.
“Our goal in developing this report is to help marketers understand the key market dynamics and resulting challenges present in the Boomer market … to develop a sense of who the new mature market is … what they want, what needs to change — and, as importantly, why,” explained Warren Hunter, DMW Chairman and CEO. “The new attitudes, new lifestyles, and new opportunities presented in today’s Boomers set the stage for powerful consumer-driven marketing innovation for those who do their homework to stay ‘in-the-know.’ It’s an exciting time to be a marketer!”
To request a copy of “Boomers: New Attitudes, New Lifestyles, New Opportunities,” please call Kathie Reed at 484-383-0899, or e-mail her at kreed@dmwdirect.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 37th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.