2007 Press Releases
DMW Worldwide and the Target Marketing Group Publish "In The Trenches: A Practitioner's Guide to Fundraising Success in the Real World"
"In the Trenches" Book Culled from Popular Fundraising Success Magazine Columns
Plymouth, Mass. - January 8, 2007 - DMW Worldwide LLC announced that the Target Marketing Group has published "In the Trenches: A Practitioner's Guide to Fundraising Success in the Real World," authored by Tom Hurley, president of the agency's non-profit division and career direct-response fundraiser.
The book is a series of short essays culled from Hurley's "In the Trenches" column which he regularly writes for Fundraising Success magazine. It includes "tips from a guy who lives every day knowing it's OK to admit that it's 90 percent perspiration and 10 percent inspiration that power a successful program."
"The natural inclination is to compare Vismail to e-mail, which doesn't do it justice," continued Hurley. "Vismail can be more directly compared to direct response television. Vismail technology allows marketers the ability to take a direct response television commercial and put it on the prospect's computer screen."
Sections address issues related to strategy, the fundraising big picture, production, and international affairs. Easy-to-digest chapters are chock full of practical "been-there done-that" advice for the challenges every fundraiser faces, including strategic planning, donor attrition, monthly giving, the RFP process, choosing production partners, the mysteries of merge/purge, going global, lessons from abroad, and much more.
"In the Trenches" is available from the Target Marketing Group for $24.95 with multiple-copy pricing available. To order, visit www.targetmarketingmag.com/bookstore or call 1-800-777-8074.
About DMW Worldwide LLC
DMW Worldwide provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. DMW's clients include some of the top names in non-profit fundraising, including more than 50 of the nation's public broadcasting stations such as KCET/Los Angeles, WGBH/Boston and WTTW/Chicago as well as numerous other public television and radio stations. Other clients include Pathfinders International, The Cancer Research and Prevention Foundation, and the Friends of Carnegie Hall.
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranked 38th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list and 6th in the Philadelphia Business Journal list of "Top 25 Advertising Agencies" - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include non-profit, insurance, health care, financial services, consumer products, and B2B. Tom Hurley, President of the non-profit division, can be reached at 774-773-1200 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.