Wayne, Pa. - September 11, 2007 - Warren Hunter, President and CEO of DMW Worldwide LLC, announced that the agency has hired Frank Kaiser as Senior Account Executive to work with the Insurance Group. He will support clients in the health insurance sector across all lines of traditional and interactive media.
Kaiser comes to DMW from the King of Prussia, Pa. office of Merkle, Inc., where he was Senior Marketing Account Executive. His clients included GE Consumer Finance, Bank of America, Juniper Airline Partners, and Philadelphia Mixing Solutions, to name a few.
Kaiser also worked for United Health Group as Account Marketer where he planned, executed, and analyzed the company's AARP new member marketing campaign. Prior to that he was an Account Manager at Topak Marketing, Inc.
"Frank brings extensive direct marketing experience to our clients with a proven track record that includes online and interactive marketing, direct mail, radio, print, and outdoor," said Hunter. "We are eager to integrate his hands-on experience, knowledge, and innovative ideas."
Kaiser has a degree in Business Administration with a Marketing and Advertising concentration from Elizabethtown College.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks 37th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's President and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.