2007 Press Releases
Three DMW Worldwide Clients Honored with Prestigious 2007 PBS Development Awards
Direct response agency is proud of working relationship with clients, all named Development Award winners in "Overall Development" category.
Plymouth, Mass. - September 25, 2007 - DMW Worldwide announced today that three of its non-profit clients have swept the Overall Development category of the 2007 PBS Development Awards. The winners - Iowa Public Television, Kentucky Educational Television, and KLRU/Austin, Texas - will be honored publicly on October 3 during the Development Conference in Palm Desert, Calif
The PBS Development Awards are the most prestigious in the public television industry. They provide the public television community a valuable opportunity to recognize excellence and innovative fundraising efforts that are both replicable and sustainable, while keeping true to the public broadcasting mission.
The Development Advisory Committee (DAC), a dynamic group of station professionals representing a variety of disciplines, markets, and licensees, judges the awards. All award winners in a particular category are eligible to be chosen to receive an Award for Excellence, a "best of category" for achievement that rises above all others.
"More than 300 stations nationally are charged with raising the bulk of their own operating revenue through a variety of fundraising and development activities," explained Tom Hurley, President of DMW's Non-Profit Division. "We're proud to work side by side with all three winners in planning and managing their development programs. Our teams work together to sweat the details and always push to do better. We'll be standing and cheering for our clients at the awards ceremony, proud that their public broadcasting peers are acknowledging their accomplishments."
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Plymouth, Mass., and Wayne, Pa. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include non-profit, insurance, financial services, consumer products, and B2B. DMW's Non-Profit Division provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. Its clients include some of the top names in non-profit fundraising, including more than 50 of the nation's public broadcasting stations. Tom Hurley, President of the Non-Profit Division, can be reached at 774-773-1200 or via e-mail at thurley@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.