2006 Press Releases
DMW Worldwide Art Director, Madelyn Testa, Lectures Before American Advertising Federation Chapter at Mercyhurst College
Testa shares knowledge of direct marketing basics as ADPRO Club end-of-year speaker
Wayne, PA - August 3, 2006 - Madelyn Testa, MFA is an art director at DMW Worldwide. Before school wrapped up this spring, she served as guest lecturer at Mercyhurst College in Erie, Pa. A former professor of Testa's from Edinboro University of Pennsylvania, who now teaches at Mercyhurst, asked her to speak before the American Advertising Federation (AAF) chapter of Mercyhurst College as the club's end-of-year speaker. She offered her lecture on "Direct Marketing: the Basics" in which she talked about the differences between general advertising and direct response.
"It was an honor to be asked to present to the students," said Testa. "Direct marketing is a specialized field to which advertising and marketing students should be exposed. I offered students an overview of what direct marketing is, how direct marketers collaborate to get the job done for clients, and the types of daily challenges we face."
Following the presentation, students were encouraged to participate in a question-and-answer session and view Testa's direct marketing portfolio and samples.
"We encourage our employees to give back to the community," said Warren Hunter, DMW president and CEO. "Our employees are pleased to share their knowledge and expertise - especially to students considering a career in the field of advertising and direct marketing."
Testa has been with DMW since 2001 and has risen through the ranks to become an art director.
Mercyhurst College, a Catholic institution in the liberal arts tradition, is a community of learning dedicated to the lifelong development of the whole person. It strives for academic distinction in each of its programs. Inspired by the vision of the Sisters of Mercy, the College holds in highest esteem the qualities of excellence, compassion, creativity, and service to others.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa. and Plymouth, Mass. The agency - which ranked 38th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list and 6th in the Philadelphia Business Journal list of "Top 25 Advertising Agencies" - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at
610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.