2006 Press Releases
DMW Hires Renée Mezzanotte to Head Up Commercial Account Group
Mezzanotte brings two decades of management-level experience in business-to-business and consumer direct marketing to the agency
Wayne, PA - May 22, 2006 - Warren Hunter, president and CEO of DMW Worldwide, announced that Renée Mezzanotte has joined the agency as senior vice president and account group director, responsible for heading up its commercial account group.
Mezzanotte's career most recently included senior-level direct marketing positions as an officer of Euro RSCG Devon Direct. She brings to DMW two decades of experience in both business-to-business and consumer direct marketing for industry leaders such as Nextel, MCI, Road Runner Broadband, PECO, Agilent Technologies, GMAC Insurance, ADT, Fleet, International Paper, Nutri/System, and Day-Timers, among others.
While at Euro RSCG Devon Direct, Mezzanotte led strategic planning and development and media and marketing operations. Prior to that she worked in media management at Clement Communications.
"Renée possesses the perfect combination of relevant experience and direct marketing and management expertise which will help us further expand our commercial account group," said Hunter. "She will be a tremendous asset in meeting clients' growing and changing needs as well as developing a new and diversified client base."
DMW's commercial account group was formally organized in 2005 to support clients in the insurance and financial services sectors as well as business-to-business and technology. The agency also maintains a dedicated health insurance account group and a non-profit division.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, PA and Plymouth, MA. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.