2006 Press Releases
DMW and Clients Bring Home Honors from 2006 National Mature Media Awards
Wayne, PA - December 4, 2006 - DMW Worldwide LLC and two clients, The Hartford and WellPoint, Inc., were honored at the 2006 National Mature Media Awards presentation.
The 15th annual National Mature Media AwardsSM recognizes the best in advertising, marketing, and educational materials produced for older adults. The awards program, presented by the Mature Market Resource CenterSM - a national clearinghouse for the senior market - is the largest program of its kind. Entries were judged by a distinguished panel from across the United States, representing years of expertise serving the mature market.
The Test Drive direct response television commercial developed by DMW for The Hartford won a Bronze Award in the Television Advertising category of the Insurance division. Test Drive features a couple who achieves ownership of their dream car and learns, through a friend at the dealership, how they can save money on their auto insurance by switching to AARP's coverage. The spot blends high production value - important to both AARP and The Hartford brands - with a strong direct response message, including slice-of-life vignettes, an on-camera spokesman, and a strong call to action.
Also in the Television Advertising category of the Insurance division, WellPoint, Inc. earned a Bronze Award for its Big News direct response television campaign. This 60-second spot targets people with Medicare, highlighting both the "big news" about the new prescription drug coverage and the "bigger news" about an affordable new health plan with Medicare Part D built in. The objectives, which were met with flying colors, were to generate leads directly to WellPoint for mail fulfillment and to support a strong independent agent/broker channel.
DMW adds the Mature Media Awards to its list of other industry awards won, including the prestigious Telly Award; the Marketing Methods Award and Best of PIMA, both presented by the Professional Insurance Marketing Association (PIMA); the Philadelphia Direct Marketing Association's Benjamin Franklin Award for Direct Marketing Excellence; National Health Information Awards; International AXIEM Awards, The Communicator Awards, and the Videographer Awards.
About Mature Marketing Media Awards
The National Mature Media Awards is the nation's largest awards program to recognize the best advertising, marketing, and educational materials produced for adults age 50 and older. Gold, Silver, Bronze, and Merit awards in 32 categories were chosen from more than 1,000 entries. Visit www.seniorawards.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The agency - which ranked 38th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list and 6th in the Philadelphia Business Journal list of "Top 25 Advertising Agencies" - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, health care, financial services, consumer products, B2B, and non-profit. Warren Hunter, President and CEO of DMW, can be reached at
610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.