Wayne, PA - June 12, 2006 - DMW Worldwide's non-profit division announced that it has been named fundraising agency of record by KERA Unlimited."
KERA is one of the nation's 10 major market stations and serves all of North Texas with public television and radio. "We are pleased to be working with KERA - a station whose mission it is to serve, rather than to sell," said Tom Hurley, DMW non-profit division partner/president. "This mission is what differentiates KERA from its competition, along with a strong dedication to quality."
About KERA
KERA 13 and KERA 90.1 are the public radio and television stations for North Texas, touching the lives of 3.2 million viewers and listeners every week. KERA 13 consistently ranks as one of the most-watched public television stations in the county. The station's top priority is to serve the local community with thought-provoking, award-winning television and radio programs that offer insights and serve as an outlet for a diversity of voices. KERA produces more than 1,100 hours of original and local radio programming, along with quarterly television documentaries focusing on issues important to the region and state it serves.
KERA productions have been lauded for excellence by top television and radio industry awards, among them national and regional Emmys, The New York Festival, The Chicago International Television Festival, U.S. International Film and Video Festival, and PBS. Visit KERA's Website at www.kera.org.
About DMW Worldwide LLC
DMW Worldwide provides direct marketing services for mission-driven enterprises engaged in the arts, education, human development, and animal and environmental protection. DMW's clients include some of the top names in non-profit fundraising including more than fifty of the nation's public broadcasting stations such as KCET/Los Angeles, WGBH/Boston and WTTW/Chicago as well as numerous other public television and radio stations. Other clients include Pathfinders International, The Cancer Research and Prevention Foundation, and the Friends of Carnegie Hall.
DMW is a full-service direct response advertising agency with offices in Wayne, PA and Plymouth, MA. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Website promotion. Industries served include non-profit, insurance, healthcare, financial services, consumer products, and B2B.
Tom Hurley, president of the non-profit division, can be reached at 774-773-1200 or via e-mail at thurley@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.