2006 Press Releases
DMW Worldwide Hires Kevin Kane as Senior Account Supervisor
Kane will support agency's Commercial Account Group
Wayne, PA - June 22, 2006 - Warren Hunter, president and CEO of DMW Worldwide, announced that Kevin Kane has joined the agency as senior account supervisor. Kane will support DMW's commercial account group, with primary responsibility for clients in the insurance and financial services sectors as well as business-to-business and technology.
Kane comes to DMW from Roska Direct where he was an account director, serving clients such as Rohm & Haas, Invisible Fence, and Yellow Book USA. He has also held senior-level marketing, business development, and account management positions with L-A Advertising, Information Resources, Inc., Backe Communications, MRO Advertising, Lieberman-Appalucci, and The Weightman Group. Kane's client list includes such notables as Beck's Beer, Whitehall-Robins, Playtex Consumer Products, Clairol, Exelon Corp, and ALPO Petfoods, Inc.
During his career, Kane also founded an outsourced marketing/sales services firm, The Vincentshire Group, which executed a major brand revitalization for the U.S. candy subsidiary of Cadbury-Schweppes.
"Kevin has deep experience in all aspects of marketing with expertise in direct response marketing, branding, strategic planning, marketing project management, marketing and sales force integration, and business development - all areas that will serve our clients well," said Hunter.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, PA and Plymouth, MA. The agency - which ranked 37th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list and 6th in the Philadelphia Business Journal list of "Top 25 Advertising Agencies" - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.