2006 Press Releases
DMW Worldwide Promotes Frank Iacono to Director, Interactive Marketing
Wayne, PA - September 6, 2006 - Warren Hunter, president and CEO of DMW Worldwide LLC, announced that the agency has promoted Frank Iacono to director, interactive marketing from interactive services manager.
Iacono was hired last fall to head up DMW's growing interactive offering. He has since supported a number of DMW clients in various categories - health, insurance, commercial, and non-profit - as well as serving as the agency's Webmaster.
"Frank has been universally involved in all aspects of interactive media, creating microsites and launching e-mail campaigns to revamping server platforms and offering thought leadership through speaking engagements for clients in our Pennsylvania and Massachusetts offices," explained Hunter. "Frank is the right person to lead the continued rapid expansion of the agency's interactive capability."
Prior to coming on board at DMW, Iacono was Web content editor for IKON Office Solutions, Inc., where he managed more than 250 e-channel marketing projects. He is well versed in the creation and management of Websites, HTML e-mail campaigns, online product catalogs, Webinars, surveys, promotional ads, online media planning and buying, and search optimization marketing campaigns. He has developed, implemented, and executed integrated marketing communications to build online and brand awareness and generate leads by driving qualified traffic to Websites.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The agency - which ranked 38th in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list and 6th in the Philadelphia Business Journal list of "Top 25 Advertising Agencies" - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, health care, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at
610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.