For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW creates international mailing for the Direct Marketing Association

March 5, 2002 – Wayne, PA – When the Direct Marketing Association needed to think out of the box for this year's call for entries to its International Echo Awards, they turned to DMW, a full-service direct response agency for the marketing and creative execution. DMW, based in Wayne, PA, literally thought out of the box and responded with a pop-up cube, using the venue for the conference as the predominant element for the creative design. .

"With San Francisco as the venue we knew we could have some fun. So we played off the Haight-Asbury heritage and 60s theme for a very hip creative approach – using outta sight graphics and some literally mind blowing headlines – to get the audience's attention," explains Bill Spink, Chief Creative Officer for DMW. "There are so many award programs out there, and the competition for entries is getting tough. The DMA needed to go with a call for entries that would get the creative director or direct marketer excited about participating. Psychedelic designs are as "now" today just as they were 35 years ago."

"It wasn't just about having fun with the design," Spink continues. The cube and colorful graphics make a very cool desktop reminder for the weeks leading up to entry deadline, and could help boost response rates. Of course, direct marketing is all about results and DMW was challenged with increasing the number of respondents from previous years. For the first time last year, international entries outnumbered domestic. The 1960s theme is expected to help increase domestic interest. The 60s theme appeals to all generations – the baby boomers of today (many of whom are now creative directors) and the younger generation (the up and coming creative directors of tomorrow).

The DMA selected DMW to handle the strategic and creative execution of the international mailing following a nationwide agency search. DMW provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and website promotion for numerous industries including consumer products, financial services, B2B, non-profit, healthcare, insurance, telecommunications, and utilities.