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Going Bananas: lighter, fun stuff

Going Bananas: lighter, fun stuff | DMW Direct

"Bong Hits for Geezers" in Margarittaville

By | Boomer Marketing | The 50+ Consumer, Creative That Sells, Going Bananas: lighter, fun stuff, Trends and POV | No Comments

Let’s be painfully honest. It is kind of hard to say, “It’s good to be back,” when you return to the office from Key West!

A group of us from DMW just got back from the 20th annual Direct Marketing Conference for Blue Cross and Blue Shield plans, held this year in the lovely Florida Keys. We have had the privilege of being associated with this event since its inception in 1992.






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Tighten your flabby ads, health clubs. I wanna stay physical!

By | Boomer Marketing | The 50+ Consumer, Going Bananas: lighter, fun stuff, Health Care Marketing, Trends and POV | No Comments

I am a fitness enthusiast, and have been since my early 20’s. Over the years I have done almost every workout you can think of, even “Jane Fonda” back in the day. (Hey, don’t laugh; those leg warmers were very practical!)

Today my workouts are a combination of cardio and weights and a little boot camp thrown in for variety. But when I see the advertisements for the major fitness clubs I feel a bit left out. Where are the people my age?






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Show me … a “Boomer.”

By | Boomer Marketing | The 50+ Consumer, Going Bananas: lighter, fun stuff | No Comments

Remember Family Feud? The host (still Dicky Dawson in my 50+ mind’s eye) looks up at the board and shouts “Show me … ‘diapers!’” … or whatever guess the contestants are hoping the survey will reveal.

Well, looking for “Boomers” can be kind of that. And, like Family Feud, the correct answer the public wants to see doesn’t always match the best guess that many contestants (ie advertisers ) are serving up.






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