Going Bananas: lighter, fun stuff | DMW Direct
Let’s be painfully honest. It is kind of hard to say, “It’s good to be back,” when you return to the office from Key West!
A group of us from DMW just got back from the 20th annual Direct Marketing Conference for Blue Cross and Blue Shield plans, held this year in the lovely Florida Keys. We have had the privilege of being associated with this event since its inception in 1992.
Remember vinyl albums? If you are over 50 you probably grew up listening to 12” LP (long playing) records. When the Compact Disc became commercially available in the 80’s the music industry lost one of the greatest marketing tools ever … the 12 ¼” square album cover.
I am a fitness enthusiast, and have been since my early 20’s. Over the years I have done almost every workout you can think of, even “Jane Fonda” back in the day. (Hey, don’t laugh; those leg warmers were very practical!)
Today my workouts are a combination of cardio and weights and a little boot camp thrown in for variety. But when I see the advertisements for the major fitness clubs I feel a bit left out. Where are the people my age?
Remember Family Feud? The host (still Dicky Dawson in my 50+ mind’s eye) looks up at the board and shouts “Show me … ‘diapers!’” … or whatever guess the contestants are hoping the survey will reveal.
Well, looking for “Boomers” can be kind of that. And, like Family Feud, the correct answer the public wants to see doesn’t always match the best guess that many contestants (ie advertisers ) are serving up.